christmas research

Jan Tschichold

Jan was a 20th century typographer, who declared he was one of the most influential typographers of the century. A lot of his work was seized by the Nazis before he was able to flee to  Switzerland, as it was seen to be a threat to the traditional, heritage of Germany. He was an advocate of modern design, with both magazines, exhibitions and his most famous book 'Die neue Typographie', which held modernist rules such as condemning the use of all type faces except from Sans Serif. The book included strict rules about graphics, which aimed to then free designers from traditional techniques such as centred type. This book continues to influence designers today, by pointing out the effectiveness of white space, asymmetric compositions and photography. Later however, he revealed that he felt this book was too extreme. 

He also worked with Penguin books, by designing the recognisable orange and white cover. During his time there he over saw the production of 500 books.  

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Josef Müller Brockmann

Born and raised in Switzerland,Josef was influenced by movements such as Surematism, Constructivism and De Stil, whose work is easily recognisable of the period. Not only did he teach at Zurich university, but he also published a selection of Graphic design books, which still inspire and promote graphic design in the 21st century. A large proportion of his work is that of theatre and film advertisements, as he regularly designed these for Tonhalle in Zurich. In 1966 he was appointed European design consultant to IBM. 

What attracts me to his work, are the simple yet striking compositions, that are timeless, even decades later.Furthermore, I find it interesting the way that his compositions use grids and spacing which would have been very original of the era. His style is still being used today on products such as record front covers and maintains a visually interesting graphics. 

 

 

Müller-Brockman was author of several books on design and visual communication.

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Jonathan Barnbrook

Jonathan is a British graphic designer who attended Saint Martins. Some of his work includes creating album covers for the late David Bowie and also billboards in Las Vegas. Furthermore, he has also released about ten typefaces. On top of this, he has worked with the artist Damien Hurst to create a book cover for the book "I Want To Spend the Rest of My Life Everywhere, with Everyone, One to One, Always, Forever, Now,". His work caught my attention due to  his range of size, colours and interesting fonts. Every work looks individual, furthermore he has created some types that look old fashioned and Gothic, with a modernist twist, something which I find interesting.

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I like this type face because it looks Gothic, however he has put a modernist twist on the text, and by adding vibrant colours and playing with the sizes of the text, transforms the feel. 

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I also like this design as he has a variety of typefaces which all correspond well with each other. He has also successfully used black and white to highlight different areas of text to give shadow and show contrast.

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