I really liked alex trochuts work because it contrasted with artists that I had previously looked at. I really liked the intricate and detailed designs that he created. they caused me to look and figure out what the words really said. just some of his clients include Coca-Cola and Nike. furthermore, although his work is intricate and detailed it still maintains a very flowing feel to it, by using the concept of materials such as squeezed liquids such as creams, sauces and ink.
as our new project was typography I began by researching artists that caught my attention and inspired me. christopher wools work struck me because of the scale of his work entwined with the clever use of words. He will remove some letters and disjoint the sentence making it difficult to figure out at a first glance. for example, one that in particular caught my attention was the quote "they harder you look, the harder you look". this made me think that is it not only the letters in typography themselves that can be played with, but also the art work as a whole, including sentence structure and scale.
Stefan sagmeister is an Austrian, new York based graphic designer known well for his album covers and evocative work. I was drawn to sagmeister work 'trying to look good limits my life'. this is because it reminded of the work that we did in one of our workshops, by using the environment to compliment the typography. Sagmeister has used the sentence 'trying to look good limits my life' and disjointed it in 5 separate pictures. he has used both natural and industrial material to create this quote. what I love about these pictures is the contrasting environment that has been used in each picture, and the way that each material used is in correlation with the background.